BuildAIModels
Website Starter Kit · by Sitework

Build a website a local trade would pay for. In 7 steps, with no code.

You get a pre-filled project folder with the whole system already inside it. Type seven commands in order, Codex does the design and the code, and you finish with a live site on its own domain. Then do it again for the next business.

  • One command per step
  • Mac and Windows
  • Free hosting
  • Instant access
The finished Truegrain Carpentry home page built with the kit, with a slim header, a large photo of fitted joinery and a call button
Built with the kit: Truegrain Carpentry, the worked example you follow from start to finish.
From the person who builds the websites for these businesses 14 live sites · 43 people have taken the course
  • Belmax Builders
  • CS Tiling Sussex
  • Agency Network Solutions
  • Right Turn Removals
  • Ceremonies by Bryony
  • JI Electrical
  • RGMS Manchester
  • Budget Meal Prep
  • The Trade Verdict
  • UK Women's Fitness

Why most people never get one live

AI can build a website. That's not the hard part.

The hard part is knowing what to ask for, making it not look generated, and getting it onto a real domain. That's where people give up, and that's exactly what the kit does for you.

On your own
With the kit
A blank chat boxYou guess what to type, and every answer sends you somewhere new.
One command per stepSeven skills, in order. Each one says what it made and what to run next.
Invented factsThe AI fills gaps with fake reviews and "20 years' experience".
One brief, nothing made upIf it isn't in the business's brief, it doesn't go on the site.
It looks AI-madeSame layout, same fonts, same look as every other generated site.
Design checks built inA ten-point checklist and design skills that give each page its own layout.
Stuck on your laptopHosting, domains and DNS are where most first sites die.
Live on its own domainFree hosting on Cloudflare and a click-by-click domain guide.
Hope it worksBroken buttons and a messy phone layout nobody checked.
Tested before it's doneA launch check on the live site, with a pass or fix report.

The system

Open the folder. Everything's already in it.

Unzip one folder and open it in Codex. Every rule, step and checklist is already written, so you start on step one, not on a blank page. Each lesson ends with a "you're done when" check.

your-business-name/
├─ START-HERE.md      the 2-minute setup
├─ AGENTS.md          the rules Codex follows
├─ brand/
│   ├─ CHECKLIST.pdf    send this to the business owner
│   ├─ logo/            drop the logo here
│   ├─ photos/          real job photos only
│   └─ references/      2 or 3 sites you like
├─ mockup/            design images appear here
├─ site/              the website, ready to publish
├─ examples/
│   └─ truegrain/       a finished worked example
└─ .agents/skills/
    ├─ prep  mockup  build-site
    ├─ adjust  hidden-files
    ├─ go-live  launch-check
    └─ taste  signature  impeccable
  1. 00setup

    Tools

    Codex, Node.js, free Cloudflare. Once.

    20 min
  2. 01$prep

    Brief

    Codex writes the brief from the business's details or its old site.

    15 min
  3. 02$mockup

    Mockup

    A full-page design image first.

    10 min
  4. 03$build-site

    Build

    Every page, matching the mockup.

    30 to 60 min
  5. 04$adjust

    Adjust

    Your changes plus the design checks.

    your pace
  6. 05$hidden-files

    Google files

    Sitemap, titles, share image, privacy.

    15 min
  7. 06$go-live

    Go live

    Published and on its own domain.

    20 min
  8. 07$launch-check

    Launch check

    Every button and page tested live.

    15 min

What you get

From no website to live website.

The only things left for you to do are follow the steps and make the calls. No missing pieces to buy later.

  • Core

    The Pre-Filled Website Folder

    The whole project, set up and ready: brief template, folders, rules and the order to work in. You never start from a blank page.

  • Core

    The 7-Step Codex System

    Seven ready-made skills, one command each, from brief to launch check. No guessing what to type.

  • Core

    8 Step-by-Step Lessons

    Written lessons with screenshots, short videos on the why, and a "you're done when" check at the end of each. Mac and Windows.

  • Bonus 1

    The "Not AI-Made" Design Pack

    The taste, signature and impeccable skills plus a ten-point AI-slop checklist. The difference between a site that looks generated and one that looks designed.

  • Bonus 2

    The Client Intake Checklist

    A PDF you send the business owner, listing every photo, fact and detail you need. No chasing them for weeks.

  • Bonus 3

    The Truegrain Worked Example

    A complete multi-page trade site built with the kit, to study, copy and practise on. See the finish line before you start.

  • Bonus 4

    The Google-Ready Launch Pack

    Sitemap, robots, llms.txt, 404, privacy page and share image, plus the live launch check. The behind-the-scenes files most DIY sites skip.

Founding offer

One payment. Instant access.

The live price and the number of founding spots left at 80% off are on the Sitework page. What you see there is what you pay at checkout.

Check today's price

Who made it

I build these for a living. The kit is how I do it.

I'm Jacob. I run Sitework, where I design and build websites for UK trades by hand and keep them ranking. There are 14 live sites online now, client websites and my own publications, including builders, an electrician, a gardener and a removals company.

Every rule in this kit comes from that work. The brief-first order, the mockup before the build, the launch check on the live site: it's the sequence I use with clients, turned into something a beginner can run with Codex doing the heavy lifting.

Jacob Orsborn-SmithFounder, Sitework · sitework.uk

Four rules built into every step

  1. Nothing made up.No fake reviews, no "20 years' experience" unless it's true. Codex refuses, on purpose.
  2. Photos are honest.Generated images show the kind of work. They're never labelled as the business's own jobs.
  3. Enquiries go straight to the business.Call, WhatsApp and email buttons, so the customer reaches the owner directly.
  4. Nothing goes public without a yes.Codex asks before publishing, every time.

From the blog

Starting out in web design?

Honest guides on pricing, first clients and what AI can and can't do for a new web design business.

Getting started

How to start a web design agency with no experience

The order to do things in when you've never built a site for anyone.

 Pricing

How much to charge for a website in the UK

Retainers against one-off builds, and why the build price collapsed.

 AI tools

Can AI actually build client websites?

Where the time really goes when an agent writes the code.

All articles

Questions

Anything else, email jacob@sitework.uk.

What happened to the BuildAIModels course?

It's been replaced by the Website Starter Kit, which is sold and hosted on sitework.uk. It covers the part people most often got stuck on: getting a real, good-looking site live for a local business.

Do I need to know how to code?

No. Codex writes the code. You give it the business facts, judge the designs and run each skill in order. The lessons show you what to type and what you should see.

Will the sites look AI-made?

A first build from Codex does tend to look generic. That's why the kit includes the design pack: a ten-point checklist and skills that give every page its own layout and strip out the generated look.

How long does one website take?

The steps run from about 10 minutes to an hour each, and setup is once, about 20 minutes. Your first site takes longer while you learn the flow. The next one is quicker, because you're just repeating the steps.

What do I need to buy first?

ChatGPT Plus, to use Codex, and a domain name when you're ready to go live, about £10 to £15 a year. Hosting on Cloudflare, Node.js and everything in the kit is free or included.

Mac or Windows?

Both. The setup section has a switch at the top so you get the right links and steps for your computer.

Website Starter Kit

Get the folder. Run the seven steps. Get a site live.

Get the kit on Sitework

Founding spots at 80% off while they last.